Jewellery Brand
This case study explores the journey of optimising an Australian Jewellery brand that specialises in creating timeless and ethically crafted accessories.
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The Problem.
Despite investing heavily in driving website traffic, the brand was struggling to convert visitors into paying customers. Instead of simply pouring more money into marketing efforts, the brand partnered with CRObar to conduct a comprehensive Conversion Audit.
Given the absence of any previous analysis concerning website funnel performance or user experience, the brand was eager to see how the insights derived from the Conversion Audit would inform the recommendations.
Given the absence of any previous analysis concerning website funnel performance or user experience, the brand was eager to see how the insights derived from the Conversion Audit would inform the recommendations.
What we did?
We started the project by collaborating closely with the client to define objectives and immerse ourselves in their brand, products, and target audience. Our team identified key bottlenecks in the conversion funnel, primarily within the product display and checkout processes. To gain a comprehensive understanding of user behaviour, we performed additional analysis including customer surveys and session recordings. Leveraging these insights, we conducted a Conversion & UX Review resulting in actionable recommendations that were grounded in both data-driven findings and customer feedback.
How we did it?
After presenting an extensive list of over 80 recommendations, we collaborated with the client to determine their priority, considering both the level of effort required and the potential impact. We then organised the tasks into different work streams, with CRObar playing a key role in the validation and implementation of these recommendations.
Our main focus was on optimising the Add to cart and checkout metrics, as these were the areas with the most room for improvement. Once the suggestions from the Conversion Review were put into action, the client experienced significantly positive results.
And this what we achieved
69.59%
Increase in Add to Carts
63.87%
Increase in Conversion Rate
Frequently Asked Questions
What is a Conversion Audit?
Our CRObar Conversion Audit is designed to boost your sales by diving into your website’s user experience. We meticulously track and analyse where users drop off within your conversion funnel, and leverage the latest in UX design to pinpoint obstacles preventing conversions. Based on our findings, we provide a custom-tailored list of recommendations to elevate your conversion rates. As a bonus, we’re also giving you a complimentary half-day studio session to kickstart your optimisation journey.
Who are these Audits for?
CRObar Conversion Audits are specifically crafted for websites with less than 100,000 visits per month. We provide data-driven insights and adhere to industry-leading best practices, allowing you to bypass additional testing. With our guidance, you can confidently implement strategies that will enhance your site’s overall performance.
How long does the Audit process take?
CRObar Conversion Audits can be completed in just 20 business days.
How is the Audit delivered?
Each week, our dedicated CRO team showcase their findings via online video calls, ensuring transparent and actionable conversion insights for your site.
Who will be working on my Audit?
Experience a dedicated CRObar audit from our Australian team, blending CX research, UX design, data science, and development. Consider them an integral extension of your own team throughout the audit process.
What happens after the Audit is complete?
Post-audit, enjoy a complimentary half-day studio session for design, development or analytics. For extended support, CRObar is a full-service agency and offers comprehensive website solutions tailored to your needs.
How long does it take to see an increase in conversions?
The timeline for noticeable improvements hinges on the effectiveness of each implemented recommendation. The best results are seen when the entire set of suggestions has been successfully implemented.
Do you want to know more about us?
Yes, I do!
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Enterprise level conversion audits at SME prices
Most experienced in CRO for low traffic websites
A dedicated team of CRO experts
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