Health Insurance
This case study explores the journey of optimising a nonprofit private health insurance fund based in Australia.
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LEAD GENERATION
The Problem.
Our client encountered a major hurdle in delivering customised messages to diverse customer segments and guiding them through relevant website experiences. The absence of clearly defined customer journeys led to a lack of understanding about user performance in areas such as health insurance applications, fund switching, and existing customers seeking coverage details.
What we did?
We began by identifying the page where users first arrived, and then we examined the subsequent pages they visited. Following this, we crafted distinct pathways for various customer types to identify where most users were leaving.
We discovered that a significant number of people were exiting the website shortly after arriving on the homepage. As a result, our primary objective during the Conversion & UX Audit was to understand the reasons for this trend and develop improved strategies for various visitor types on the homepage.
How we did it?
We designed a fresh homepage experience by integrating the recommendations from the Conversion & UX Audit. Our primary aim was to offer a customised experience right from the moment users landed on the homepage, catering to different customer groups. We also ensured clear pathways for each group to reach their specific conversion objectives.
And this what we achieved
47.41%
Decrease in Homepage Bounce Rate
32.78%
Increase in Applications
Frequently Asked Questions
What is a Conversion Audit?
Our CRObar Conversion Audit is designed to boost your sales by diving into your website’s user experience. We meticulously track and analyse where users drop off within your conversion funnel, and leverage the latest in UX design to pinpoint obstacles preventing conversions. Based on our findings, we provide a custom-tailored list of recommendations to elevate your conversion rates. As a bonus, we’re also giving you a complimentary half-day studio session to kickstart your optimisation journey.
Who are these Audits for?
CRObar Conversion Audits are specifically crafted for websites with less than 100,000 visits per month. We provide data-driven insights and adhere to industry-leading best practices, allowing you to bypass additional testing. With our guidance, you can confidently implement strategies that will enhance your site’s overall performance.
How long does the Audit process take?
CRObar Conversion Audits can be completed in just 20 business days.
How is the Audit delivered?
Each week, our dedicated CRO team showcase their findings via online video calls, ensuring transparent and actionable conversion insights for your site.
Who will be working on my Audit?
Experience a dedicated CRObar audit from our Australian team, blending CX research, UX design, data science, and development. Consider them an integral extension of your own team throughout the audit process.
What happens after the Audit is complete?
Post-audit, enjoy a complimentary half-day studio session for design, development or analytics. For extended support, CRObar is a full-service agency and offers comprehensive website solutions tailored to your needs.
How long does it take to see an increase in conversions?
The timeline for noticeable improvements hinges on the effectiveness of each implemented recommendation. The best results are seen when the entire set of suggestions has been successfully implemented.
Do you want to know more about us?
Yes, I do!
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