Fashion Brand
This case study explores the process of optimising an Australian fashion brand that specialises in crafting premium handbags and accessories.
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The Problem.
Faced with the challenge of an outdated platform for their online ecommerce store, this client recognised the need for an upgrade to Shopify. They looked to Crobar to help ensure a seamless shift, with the main objective being to execute this migration flawlessly. This involved leveraging data-driven insights and industry best practices to enhance their ecommerce conversion rate.
What we did?
We conducted a Conversion Audit in which we mapped out their conversion funnel and established benchmarks for key website metrics. We offered best practice recommendations for enhancing the entire user experience, with a specific focus on their checkout process, as this was the stage experiencing the highest user drop-off.
How we did it?
We provided the client with a prioritised list of recommendations and collaborated with them to arrange them based on their importance. Additionally, we helped choose a new theme and made sure the recommendations from the Conversion Audit were implemented correctly.
And this what we achieved
59.96%
Decrease in Checkout Abandonment
59.96%
Increase in Conversion Rate
Frequently Asked Questions
What is a Conversion Audit?
Our CRObar Conversion Audit is designed to boost your sales by diving into your website’s user experience. We meticulously track and analyse where users drop off within your conversion funnel, and leverage the latest in UX design to pinpoint obstacles preventing conversions. Based on our findings, we provide a custom-tailored list of recommendations to elevate your conversion rates. As a bonus, we’re also giving you a complimentary half-day studio session to kickstart your optimisation journey.
Who are these Audits for?
CRObar Conversion Audits are specifically crafted for websites with less than 100,000 visits per month. We provide data-driven insights and adhere to industry-leading best practices, allowing you to bypass additional testing. With our guidance, you can confidently implement strategies that will enhance your site’s overall performance.
How long does the Audit process take?
CRObar Conversion Audits can be completed in just 20 business days.
How is the Audit delivered?
Each week, our dedicated CRO team showcase their findings via online video calls, ensuring transparent and actionable conversion insights for your site.
Who will be working on my Audit?
Experience a dedicated CRObar audit from our Australian team, blending CX research, UX design, data science, and development. Consider them an integral extension of your own team throughout the audit process.
What happens after the Audit is complete?
Post-audit, enjoy a complimentary half-day studio session for design, development or analytics. For extended support, CRObar is a full-service agency and offers comprehensive website solutions tailored to your needs.
How long does it take to see an increase in conversions?
The timeline for noticeable improvements hinges on the effectiveness of each implemented recommendation. The best results are seen when the entire set of suggestions has been successfully implemented.
Do you want to know more about us?
Yes, I do!
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Enterprise level conversion audits at SME prices
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