Ask the right questions and you will get insights that drive conversions.
Google Analytics is an indispensable tool that plays a key role in telling you what you need to do, focus on, add, change or remove, to start converting more visitors into paying customers or the valuable leads you need to grow you business.
But it can also be overwhelming and learning how to find insights amongst the data can be a little confusing. In this article we’re going to give you 5 powerful questions that deliver powerful actionable, conversion boosting insights – and show you how you can use Google Analytics to answer them.
As part of a Conversion Review our customers get their own powerful Data Dashboard that plugs into their Google Analytics and presents the conversion funnel in an intuitive way. To learn more about it check out the Demo or talk to us and we’ll show you how our team use it to answer these questions faster than using the GA App.
Question #01: Where are my website visitors coming from?
Google Analytics can help you track the sources of your website traffic. This includes information about which websites are linking to your content, as well as data about the keywords that people are using to find your site. Knowing where your website visitors are coming from can help you focus your marketing efforts on the right channels.
Question #02: What are my website visitors doing on my site?
Google Analytics can provide data about how your website visitors are interacting with your content. This includes information about which pages are being accessed, how much time people are spending on each page, and what actions they are taking (e.g. clicking on links, submitting contact forms, etc.). Knowing how people are interacting with your website can help you make changes to improve their experience.
Question #03: What is the impact of my marketing efforts?
Google Analytics can help you track the effectiveness of your marketing efforts. This includes data about how many website visitors are coming from each source, as well as information about how many of those visitors are converting into customers. By tracking the impact of your marketing efforts, you can determine which channels are providing the best return on investment.
Question #04: What is my website’s overall traffic trend?
Google Analytics can provide data about the overall traffic trends on your website. This includes information about how much traffic your site is receiving, as well as data about the growth or decline in your website’s traffic over time. By tracking the overall traffic trend on your website, you can get a better understanding of whether your marketing efforts are working or not.
Question #05: What are my top performing pages?
Google Analytics can help you identify your top performing pages. This includes data about how much traffic each page is receiving, as well as information about the conversion rates for those pages. Knowing which pages are performing the best can help you focus your marketing efforts on those pages.
These are just five of the best questions that Google Analytics can answer to help you improve your sales performance! If you have any other questions about how analytics can help with selling more products and services online, please feel free to contact us at Anytime Media for more information. We are always happy to assist!
